Underground Shopping

So as many fans of the Tannery know, they left their underground shop for the street level store a few months ago. It's pretty hip and happening, the new Tannery (37 Brattle St, Harvard Sq).

But, there is an underground, and as Daily Candy reported today, it's open. It's called Concepts, and has limited edition sneakers, skateboards, snowboards, hip clothes, and probably is playing Lupe Fiasco's "Kick, Push" or "Superstar."

And get this - there is a glassed in booth, for DJing, and a VIP Lounge...this is the new wave of the shopping experience.

Well worth a peek, even if I can't afford it. ;)